Savvy business owners should never settle for a lackluster advertising campaign. Instead, you should work on making your marketing efforts as excellent and effective as possible. To increase the likelihood that your advertising work will yield impressive outcomes, consider using some or all of the tips and techniques outlined below: Optimize Your Content.  One of the best ways to keep your company on the road to growth is by optimizing your content. This strategy is important because it will help...

Today, it is not enough to be just a good marketer to satisfy all the needs of a client or your own brand. Our world requires us to be quick, mobile, and fast. The digital landscape is changing rapidly, so we decided to make a small selection of essential tools for digital marketers. An online marketer can have many different responsibilities, from launching ads to posting photos on Instagram. There are separate tools for each task. At the same time,...

With the coronavirus pandemic, many employees are working at home for the first time. It isn’t difficult the foresee that cybercriminals will see the surge in remote employees as an opportunity to wreak even more havoc in our lives. And most definitely, Virtual Private Networks (VPNs) will see an increase in their use. The 101 on VPNs  VPNs perform several basic functions to protect your privacy. They encrypt your data. They reroute your data and transmit it through a secure...

Going to share six email marketing tips and best practices for when to send an email and a few more golden nuggets. We know marketing, can be highly effective or highly ineffective depending on how you execute. So let's talk about some tips about how you can execute excellently so you can crush it with your campaigns. 1: Delivering value This is important for anything but always start with value. Make sure you're delivering value with every email that you...

In 2018 and beyond, if it isn't already for you, social media marketing is going to be absolutely essential for every kind of business type you can think of. In this post, I'm going to talk about why. So check it out. At CloudBooks, we work with thousands of businesses across all kinds of industries and social media marketing we're seeing is becoming more and more important every single day. In fact, in our opinion, in 2018 and beyond, it's...