How to Design a Social Media Strategy for a Business?

Without any doubt, social media play a huge role in our lives today. With so many people using various social media channels, these channels gradually transformed into the new storefront.

Now, Facebook, Instagram, and other platforms are the main places where users discover new brands and products. According to the stats, as for 2019, more than 80% of users discover products that are interesting to them on social media and this number keeps growing. Also, studies found that 19% of users who come across an interesting product buy it straight off the social tag, 47% buy it online later, and 13% purchase it in a physical store at a later date.

These and other stats clearly indicate the importance of social media for modern businesses. The fact that most consumers use these platforms to discover new brands and products is changing e-commerce significantly, which forces businesses to engage in social media marketing more than ever.

Designing a Winning Social Media Strategy in 6 Steps

  • Define Your Objectives

First and foremost, every effective social media strategy should have specific goals. The more specific the goals are, the easier it will be to assess the success of your campaigns.

For some businesses, the ultimate goal may be to grow their brand awareness, while others may seek better engagement or conversions. Whatever your objectives are, it is vital to determine them at the initial stage to know which way you should be heading with your strategy.

To set the right objectives, follow the S.M.A.R.T. formula:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

That’s what each of your goals should be!

  • Know Your Audience

The key to success on social media is to create content that appeals to your audience, the one your potential customers find engaging and valuable. To do this, you have to learn everything you can about your audience.

To get started, create your perfect buyer persona. Then collect current data from your social media. With the help of social media analytics, you can easily learn who are your followers, where are they from, how old they are, etc.

  • Conduct an Audit

To come up with a social media strategy that works for your business, you should first analyze and assess your current efforts. To do this, conduct a thorough social media audit. At this stage, you should answer the following questions:

  • Who is currently following you?
  • Do your followers fall under your buyer personas?
  • How active you are on social media?
  • How much engagement do you get?
  • How do your efforts compare to what your competitors do?

The only goal of asking those questions is to determine what is currently working for you, what doesn’t work at all, and figure out what you can do to improve your strategy.

  • Create Flawless Content

The content you deliver through social media is what lays at the heart of your marketing strategy. If you want to attract more followers and convert them into actual customers, each publication should be engaging, valuable, and eye-catching.

First of all, you need to develop a content plan that works for you. Keep in mind that your publications should be consistent, so be sure to define the right time for daily publications based on your audience’s behaviors.

Then, you can move to create written and visual content. Obviously, the higher the quality of the content, the more chances of winning over new customers. To create excellent written content, you will need some professional help. If you don’t yet have an in-house expert writer, try this out, it is a specialized writing service where you can hire writers with tons of experience to help you complement your content strategy. The same applies to visual content – to do it well, you will need to hire a professional.

  • Polish Existing Accounts and Create New Ones

Now, when you already know your goals, audience, see the strong and weak sides of your past social media efforts, and have a content plan ready, you can move on to set up new profiles (if necessary) and improving existing ones.

Depending on the defined goals, you may choose different platforms that fit your marketing strategy most. As a rule, businesses stick to Instagram and Facebook, as these are the most popular channels today.

When you define which platforms you should be using, adjust your profiles or create new ones. Here are a few tips to follow:

  • Create business accounts wherever possible. Such accounts normally offer better analytics and more handy tools.
  • Fill out all account fields to make it look complete.
  • Use relevant keywords and tags to help prospects find you with ease.
  • Be consistent in everything you do! From accounts’ colors and main images to the timing of publications, descriptions, and general info – to create a solid brand image, you have to show consistency in everything.

These tips will help you establish good- and professional-looking accounts.

  • Track Success, Analyze Your Results and Improve Your Strategy

Although following previous steps you can create a social media strategy that works for you, the work doesn’t stop there! To ensure the best results, you should always keep measuring and evaluating results, and further improve your strategy.

The Bottom Line

To sum up everything that had been discussed in this article, let’s recall some of the key points. So, in a nutshell, a social media marketing strategy consists of a summary of all activities a business plans to run on social media and a set of goals it hopes to achieve through these actions.

A good social media strategy should be accountable, measurable, and tailored to the unique needs and objectives of a particular business.

In this article, we’ve provided you with a step-by-step guide that will help you create a winning social media strategy with ease. Follow these tips to plan your own scope of actions that will help you run effective campaigns that convert to sales via social media channels.

Author’s Bio: This post was written by Sandra Larson. Sandra is an expert in the field of SMM with many years of experience. She claims that implementing successful social media strategies today is important as never. In this article, Sandra shares a practical guide for designing a winning social media strategy for a business.

When You’re Forced to Work From Home: Improve your Productivity with Time Tracking

So, you’re stuck at home thanks to COVID-19, you have to work, but you just feel like binge-watching your favorite show all day! Sound familiar? Well, you’re not the only one. While productivity may not be a big deal to people who are used to working from home, it is often more challenging for folks who are perfectly adapted to the 9 to 5 office-work routine.

So, how exactly are you supposed to stay productive when your TV is just 6 feet away and your dog is constantly licking your face? Well, I’ve got just two words for you – Time Tracking. Here’s how time-tracking tools can help you and your team stay productive while working remotely.  And as a bonus, I’ve also included the best tools to get you started.

Why Time Tracking is So Amazing

There are so many benefits that come from tracking time. Here are some of them.

  • It Promotes Focus: 

Have you observed that when you have a close deadline, you tend to be more focused and spend less time on distracting activities? Well, it’s not just you – it’s how our brain works. Being conscious of time helps to improve focus, which means you’ll be able to get stuff done faster and more efficiently. And this is where time-tracking tools help.

  • It Promotes Efficient Utilization of Time:

If someone were to ask you how efficiently you use your time, what would your answer be? Well, the truth is, you’ll never know the correct answer unless you track your time. 

When you track your time, you’d be amazed at how many valuable hours you spend each day on distracting activities like social media and chit-chats unrelated to your work. But the good news is that with this information, you can make necessary changes and boost your efficiency and productivity.

  • It Keeps Everyone Accountable:

Okay, here’s the deal – if people have no sense of accountability, they’ll most likely be unproductive. And when you’re dealing with team members who aren’t used to working without supervision, this can be even worse. 

So, if you’re managing a remote team, you need to make sure every single person on your team feels accountable to you. And what better way to do this than to track how your team members are spending their time during working hours? The best part is that many tools make this so easy.

  • It Brings Satisfaction

Have you ever noticed how you feel so good every time you accomplish tasks ahead of schedule? Well, it’s a beautiful feeling that motivates you to exceed your limits the next time. 

The cool part? Time tracking helps make this happen. 

By allocating time and priority to each task, you’re able to work on the right tasks at the right time. And the sense of accomplishment that follows can make you high… in a good way.

Top Time-Tracking Tools That Will Boost Your Productivity

  • Time Doctor: 

If you’re really serious about productivity, then you should definitely try TimeDcotor. First off, it tracks time and provides a daily and weekly report on how much time you and your team members spend on activities – both important and unproductive ones. 

But that’s not all – if you’re a team manager who struggles with payment processing, TimeDoctor can help. Apart from helping to generate time-logs, it automatically processes payments to employees based on the specified hourly rates. This, of course, makes your life easier.

The best part is that it comes with a 14-day free trial and a monthly subscription of $9.99 afterward. It is available on Windows, Mac, Linux, iOS, and Android. 

  1. RescueTime

If you get easily distracted and you want to boost your productivity, then you might want to check out RescueTime. Not only does it help you track how you spend your time, it also blocks distracting websites – all while working in the background.

The best part is that it has a completely free (but limited) version for folks on a budget. It also has paid versions starting at $6 per month and it is supported by Mac, Windows, Linux, iOS, and Android.


In these uncertain times where everyone must stay home to stay alive, maintaining a productive team can be the difference between success and failure. The good news is that time-tracking can help you unlock more productivity than you ever thought possible. So, whatever you do, don’t fail to track time.



Contact Form Design: 5 Steps to More Leads & Contacts

It’s time to talk about conversions. Your business needs them, you want them, but how do you make sure that the form on your website isn’t costing you money? Let’s talk about five steps that you can take to ensure that you’re making money and your form converts, coming up next.

If you’ve watched this blog for any length of time, you know that helping small businesses grow is the core of our message and a lot of that revolves around marketing, i.e., how do you get people to your website or how do you get people to your store? But what happens when they get there? Let’s talk about your form. What do we need to do to make sure that the form on your website, the way that people contact you is highly convertible, easy, simple, doesn’t cost you money, and increases your conversions? Let’s start with step one.

1: Intent.

Now, this is pretty basic, right? So we’re going to go a little bit beyond the typical contact us form, right? The contact us form, it’s the name, phone, email, a little message description there that they can have and then just the submit button. Yeah, sure. Maybe you understand the customer is trying to reach you, but what’s their true intent? What are they actually trying to accomplish in their efforts to reach you? Now we’re just using the contact us form as an example. This could be any form, this could be pricing, this could be help or troubleshooting. This could be contacting sales, this could be free estimates, whatever. So let’s think about what the intent of the customer truly is and craft our form to help them answer those questions. If they’re really trying to contact you for support, then that needs to be something that the form itself is built to support, right?

And ensuring that the form is getting to the right place, getting to the right people so that your customer is getting the feedback and the response that they need as fast as possible. In fact, the faster you respond to forms will have a dramatic impact on the amounts of conversions that you get, and how many of these deals actually turn into customers. So the very first thing to think about, at its most basic level, is what is your customer’s intent and what is the intent of your form? Once you’ve got those figured out, we can move on to step two.

2: Give and take.

Now getting people to come to your website is its own array of complexities, but getting them to fill out a form can be even more difficult. So you kind of want to think about this as a teeter-totter. How do you balance what the customer’s asking for versus what you are asking for in order to provide the information that they need? Think about it like this. If you’re a roofer offering a free estimate, so is everybody else. There’s nothing there that you are offering that somebody else isn’t offering already. So there’s no real incentive or value for your customer to actually fill out the form. But if you’re a roofer who’s offering free estimates and also free shingle tiles or free shingle examples so you can color match to your roof and decide what you like. Well, now it’s a little bit different. Now you’re offering something new, you’re providing more value to me.

3: Don’t be greedy.

Now, initial and basic forms that come with most websites or even a lot of website developers will create. This, is just name, phone, email, and maybe a little spot for comments, and that’s really not enough. But some business owners really have a tendency to start to ask for a lot of information. You want the name, the phone, the email, then you start asking for an address, you ask for a mobile phone and home phone, you ask for a first name and last name in maybe separate fields. You start asking for what state they’re from. How did you hear about us? You’re asking all this kind of stuff. What you really need to consider is how much of that is mission-critical. How much of the information that you’re asking for is actually business-critical. Meaning if you don’t have this information, you cannot provide a good experience to your customer after they filled out the form.

Now, there may be a good business reason for why you need to ask for some of this information. Maybe you need to know what service they’re interested in so that you can route it to the specialist who knows about that service. Maybe you need their zip code so that you can send that lead over to the territory manager in their area who needs to call them. In that situation, this is business-critical. It’s mission-critical to be able to get that info to provide a great experience. What you want to do is distill down your form as much as you can so that you’re only asking for information that you cannot get later on the phone.

If you want their address, ask them. Don’t ask them on the form, ask them on the phone, because you don’t need the address, most of the time, in order to provide the service or answer the question. This goes back to step one where we’re wondering what the customer’s intent is. If there’s information on your form that you do not need in order to achieve the customer’s intent and solve their problem and provide great customer service, get it out of there, and you’ll see your conversions go up.

4: Design for the times.

A lot of people don’t consider this, especially if you’re building your own website, but the design of the form really truly matters. We live in a mobile-first, app-driven world, and we’re looking for convenience. So if your form is not suitable or not mobile-friendly, you can just go ahead and kiss those conversions goodbye. If it’s not easy to fill out and it can’t be done on a cell phone, well I’m heading out of here, I’ll go somewhere else. Other things to consider are, how does it function on the mobile phone? If somebody is filling out their zip code, do they have to go up and switch their keyboard and go to the numbers at the top or is the form coded in a way that it just switches over to the phone number or to the number pad, so on your phone, you just hit the big buttons, the phone number there and enter in your zip code, phone number, whatever that is.

Any little aspect of convenience there really increases your opportunity for conversion. Again, when we’re thinking about mobile-first, by reducing the amount of time that somebody is spending trying to fill out your form, the complexities of filling out your form, we’re talking seconds, and seconds matter. The faster it reacts, the better it’s designed, the easier it is to use across all devices, increases your conversions and the likelihood that when you call them back, the customer will actually pick up.

5: To be upfront.

So picture this, right? You’re driving somewhere, an hour out of your way, whatever, you’ve headed that direction. As soon as you start getting closer and closer to your destination, what’s the first thing that you do? You turn off the music or you turn down the radio or you tell the person next to you, “Shh, quiet. I’ve got to figure out where I’m going,” right? Just as people, the closer we get to this level of complexity or the further that we get to accomplish our goal, the more we try to eliminate distractions.

So if your form is creating distractions, that’s where you start to find that people won’t complete the form, they won’t finish filling it out. People also see this with abandoned carts, right? If you’re an e-commerce store, you probably are familiar with this, and you’ve probably lost a considerable amount of money to people that get there, they put the product in, and then they realize that there is a shipping charge, maybe they weren’t aware of that. Or they’re not aware of this additional fee or they’re not aware of who knows what they’re aware of. You’re asking for too much information, or it’s too complex, or it’s not easy to put in their credit card information, so they abandon it. People do the same thing with forms. If they don’t know where they’re going, they don’t know what to expect, and when they encounter something unexpected, they bail.

There are some easy ways to resolve this. A lot of it has to do with design, but the other aspects of it have to do with just being upfront. This is not a submit button. You get rid of that text, get rid of that phrasing. This is a free instant estimate. Now I know if I provide the information you’re asking for and I click this button, I’m going to get a free instant estimate. If I fill out this form and I provide the information that you’re looking for, I’m going to get immediate access to download my trial or to download my e-book or something like that.

All you’re doing is creating a roadmap so that the customer understands what they’re going to experience at what time during the form. If they know what to expect, they’re not going to look for opportunities to try to get rid of distractions. They’re not going to look for reasons to bail, and they’re going to fill out the form of providing the information that you need. These are important critical steps to be thinking about. As long as you can provide a roadmap, you start to reduce some of the anxiety and reducing the anxiety and the friction in your form is critical to increasing your conversions and blowing up your sales.

So there we go. There’s plenty of other levers or dials or things that we can tinker with on forms to increase conversions, increase customer adoption rates, and just increase the interaction.