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Today I’m going to share with you five reasons why you need to start developing content. Now, for any personal brand, small business, entrepreneur, the most important thing is attraction. How are you going to get clients, customers, and a tribe to you? How are you going to attract them to your goods and services and what you have to offer them?

After that, how are you going to retain them? How are you going to make sure that they return and use you again and again? How do you become their favorite? How do you build that level of credibility that creates a belief in you? How you do that is by developing content. So, let’s dive right into it. Here are five reasons why you need to start developing content.

1: Professional independence.

It’s estimated that 34% of American workers today are freelancers, and by 2020, 50% of the American workforce is going to be independent contractors. That means there’s a lot of people out there who are going to have to start developing marketing messages to bring their customers and their clients to them. They won’t have a job or a business that they work within to do that for them. So, developing a level of independence is really developing a level of job security for yourself. So, developing content is one of those things that makes you more of an individual and creates that level of independence.

2: Content will help you establish credibility.

It will help you develop a presence for yourself in the marketplace, a presence that people can believe in that shows that you know your stuff. And by offering up content for free to draw people to you and add value for them, you’re establishing a level of credibility that can’t be bought.

3: Creativity muscles.

Developing content is going to help you develop a muscle, a creativity muscle. Any kind of artist, singer, painter, musician, they know that by practicing their craft they develop a muscle of creativity that keeps this level of flow happening. And if they stopped doing what they do for any period of time, they get rusty and it takes them a while to get back into that flow. By developing content, you’re developing a creativity muscle and idea-generation machine that’s going to serve you in your professional career. And so, by developing content, you’re starting to use that muscle and that muscle is going to get stronger and it’s going to get easier over time.

4: Improves your confidence.

Developing content is a great way to feel great about yourself. You’re going to show yourself how much it is that you know, you’re going to be showing other people how much it is that you know, and you’re going to be providing value to them. And that will make you feel good. It’s great to share, it’s great to help people, and it’s great to really get a handle on what your offer is in the world. So, developing content gives you an opportunity to really shine and to really show that.

5: Grows your business.

Developing content is good for business. It’s called inbound marketing. By developing content that’s valuable to the people who you want to be your customers, clients or your tribe, you’re creating that level of attraction by giving things away for free and getting them to come to you and hopefully come to you over and over again so you become their favorite. This means they’ll bring their business to you or they refer business to you, and your business will profit from it.

What we’re going to talk about today in branding and design is what makes you be you. Now what I mean by that is what’s your story? What’s your narrative? What’s the way that your customers, consumers, or clients can really connect with you as a person because we all know it’s all about connection. We’re all inundated and we use jargon like “360 campaigns” and “take things to the next level” and “making something world-class” or “surprising and delighting our customers.” All these phrases make us sound professional, but by the same token they kind of make us sound like a branding bot and less human, and what we really need to do is create a pathway for people to connect with us.

I was talking with an entrepreneur friend of mine the other day and she is developing some personal branding for her website, some communication, and she’s been thinking about using the term unbridled passion to describe her business. Now she’s an avid horseback rider, so unbridled, makes a lot of sense to her, and she’s been asking some of her friends if they agree to use that term in her branding. And a lot of them have been saying, “No, it makes you sound like you have an equestrian business or you just deal with horses.” My opinion was that I really think that she should go with it. She should actually expand upon it and really talk about her love of horses and how that translates to her unbridled passion for her business and helping other people with their businesses. It creates a level of story and connection that really gives her clients and prospective customers a way to understand her and to connect with her.

And so I ask you, what is it that makes you human? Do you have a… Do you collect something? Are you a chef? Are you a musician? Do you have a hobby? Do you like to travel? Develop a sense of a personal narrative about yourself and weave that into your brand story on your website, in your communications newsletter, blogs, on your social media. It gives customers and clients and prospective business partners a way to connect with you as a human being.

I really think that this is one of the reasons why Snapchat is really blowing up right now, because people are using it to show parts of their daily lives, their personal lives, and it gives their customers and clients and people who are watching their Snaps, a way to really connect with them as an individual, as another human being. And people love to do business with people that they like and that they know. So being a little vulnerable and telling a little bit of that story about yourself can really help your brand.

Hey everybody, welcome back. At the time of the taping of this blog post, the COVID virus is really running rampant throughout the world. A lot of people have lost their jobs. A lot of people have been furloughed. Most of the world is working from home and for a lot of the world, this is a very new thing. I’ve been working from home for five years and I’ve learned a lot in that period of time and I thought I would share with you how to deal with working from home.

You have to think about this problem in kind of a larger context. Your work world and your homeworld have historically been very separate from each other. You have a workplace that is physically distant from your home and it’s psychologically distant from your home. You have your home, which is physically distant from your workplace and in commuting between those two things, you have time to process and to move into a different psychological state from your work head to your home head and vice versa. And when we suddenly have to work at home and that workplace is suddenly in the same place as our home, it’s a Venn diagram which is very difficult to navigate.

It’s hard to separate and transition from your work head to your home head and sometimes at exactly the same moment. It’s not easy. There’s no physical distance anymore. There’s no psychological distance anymore between the workplace and the home place. It’s very easy to lose focus. There are all sorts of things that are competing for your attention. As I said, I’ve been working at home for over five years and after coming out of big corporate and big agency world, working at home was a real shock to my system and it was not a smooth transition.

I’m an introvert and I’m very comfortable with being alone, but after being in my home office for a number of months, I started to go really stir crazy and moved into a coworking environment. But in that period of time where I was working from home, I learned a lot of things and I thought I would share some of those things with you. It’s very easy to feel isolated when you’re working from home if you are living alone. But if you’re living with your family, with kids, with possibly elderly parents, it can be a very kind of active and busy environment to be in to try to get work done.

The first thing that you want to do is you want to try to carve out a physical space to work. Now, hopefully, you have an office or a bedroom that you could go into and work in and close the door. You want to have some physical distance between you and the rest of the house or the household. The other thing you want to do is you want to create some auditory distance between you and the rest of the house. And this is where headphones are your best friend. Closed ear headphones are your best friend.

If you’ve worked in an agency or a corporate marketing environment, you know that a lot of creative professionals wear headphones because they’re distracted by the open office environment, which has become very prevalent these days. And so, people have a tendency to go into their own world with some closed-ear headphones in order to concentrate and get work done. You can use that method at home and I would highly recommend you doing that.

The next thing you want to do is you want to make sure that you’re carving out time. Now when you’re in the work environment, you may have a nine to five, nine to six, nine to eight, whatever the intensity of your work is. But when you’re home it’s a lot harder to kind of carve out those specific and constant hours in order to get your work done. You may find, and some of my friends and colleagues I’ve been talking to recently are having to homeschool kids in the middle of this virus outbreak and they’re having to put in four or five hours schooling their children and that is breaking up their usual work times pretty significantly.

Lots of them are getting up very early in the morning to get a number of hours in and then working into the evening. So, you have to figure out how you’re going to carve out time to accommodate what you need to get done for work, but also how to deal with that confluence of work and home and your responsibilities there. So you want to be very conscious about how you are carving out time.

The next thing that you want to do, and this is a really important one, are you want to make sure that you’re over-communicating with the other people in your household. This was not a planned transition. This happened for most people over a period of just days where they went from working in a workplace to working at home, and it was a shock to the system, to them and to their family and their children and their parents who might be living with them. So you want to make sure that you’re over-communicating your needs as a worker in the home that you’re going to need to carve out space. You’re going to need to carve out time.

You’re going to need to adjust your schedule and you’re going to work as hard as you can to try to meet your family’s needs. But by the same token, they have to support you to help you meet your work needs. So you want to make sure that those communication lines are open and you’re being very direct and caring, but also serious about what it is that you’re going to need to accomplish your work.

Now, as you are carving out that space, you also want to make sure that you’re setting up the space. You want to make sure that you’re moving away all of the home things and home distractions and trying to make it as much of a clean workspace as you can so you don’t have visual distractions that are going to keep you from concentrating on your work. You want to make sure that you’re simplifying that space so you’re getting and putting around you exactly what it is that you need. You also want to try to limit distractions, and as I said before, closed-ear headphones are your best friend. But there’s other things you can do too. You can also turn off desktop notifications so you’re not getting a lot of things popping up on your screen and distracting you from your work.

You also might want to plan on checking email maybe two or three times a day. I check email in the morning, noon, and the afternoon and I let most of my business partners know that that’s what I do so they’re not expecting a two-second response from me. It enables me to stay focused on my work and be the most productive that I can be. You also might want to make yourself a promise that you’re not going to check the news every five seconds. I know that it’s really hard to do in this COVID-19 environment, but it’s going to be better for your mental health and it’s also going to help you keep focused on your work.

The next thing I want to talk about is tracking time. I was just talking to another colleague about this and they were saying that they get very distracted during the day and the time of the day just seems to disappear and they don’t even know at the end of the day what it was that they did. And so, there are a couple of ways that you can approach this. One is that you can schedule out your day on Google Calendar, whatever calendar program you use. An hour or half-hour kind of segments, plan out everything that you’re going to do and try to follow that schedule to the best of your ability.

The other thing you can do, instead of trying to schedule out your day, you can track your day. So, no matter what it is that you’re doing, and you may be moving from one thing to another depending on the type of work that you do, you may not be able to be so planful about your schedule. But the thing you can do is track the time that you spend. So at the end of every hour, you might want to use a tool like Toggle or some other free time tracking tool where you could actually kind of just capture what it is that you did in that period of time so at the end of the day you have a better idea of how you spent your day and you don’t feel as out of control in this new kind of working dynamic.

Another thing I suggest working at home is that you take breaks. You want to get up from your desk and you want to take a 10-minute break every hour. It sounds counterintuitive, but when you do this, you actually stay more productive because you’re giving your mind breaks from that flow that you’re in and it helps you refocus with greater intensity when you go back to work. It’s also good for yourself physically to get up and move around for your circulation of the air in your brain. Get out, walk around the block a couple of times. Just stand up, do a little stretch, little calisthenics.

You might want to get a standing desk. You could use milk crates or cardboard boxes as a standing desk. There’s a great standing desk platform that I actually use to hold my laptop and my speaking notes when I do videos made by Samson, which is super cheap, super strong, and it’s amazing. It goes high enough to use actually as a standing desk. I’ll put a link for it in the description of this video.

And finally, you want to make sure that you’re being kind to yourself. This was not a planned transition. COVID-19 upset everybody’s life. Making the transition from having a separate, physical, psychological work world and homeworld and the convergence of those two things is a very difficult transition to make. It’s difficult for you as the worker, it’s difficult for your family and your children and possibly your parents in having you in the house all the time. It’s going to take patience and it’s going to take practice. So be kind to yourself and you’ll be able to make the transition over time.

I hope you like this blog post on how you can work better at home. And if you did, please hit subscribe below so you can see my videos when they come out and visit me at philipvandusen.com. If you need help with your personal brand, your brand strategy, your brand design, reach out to me and let’s see what we can do to take you to the next level. And with that, thanks again for watching and bye for now.