The software industry is currently experiencing a development renaissance. This is great news for business owners looking to shop around for a new vendor, but it makes gaining market share challenging for software companies. Given the crowded apps marketplace and the prevalence of cloud-based SaaS solutions, it’s vital for software companies to market their products appropriately. In order to scale past early adopters and into mainstream sales success, nearly 90 percent of SaaS companies reported new customer acquisition as a top priority. Lead generation can be a costly process, but with a solid software marketing strategy, growing companies can lower continue reading →

Did you know that 27% of small and midsize businesses (SMBs) admitted that they have a hard time creating and sending invoices? You may want to take a look at the infographic below to gain a better understanding of the current state of invoicing. Source As you can see, a seamless and intuitive invoicing system is an indispensable requirement for your business. Starting a small business may be a dream come true for many an entrepreneur, but running it takes effort and smart work. Modern businesses need to harness technology that not only supports their processes, but also betters them continue reading →

The majority of people love to travel, which is why you may think that travel marketers have it easy. Well, the truth is that the opposite is the reality, because the travel industry competition is stiff and fierce. That’s not to mention that things fluctuate greatly between seasons and between destinations, which complicates things even further. But even with the travel industry expected to grow even further and competition getting even more fierce, the truth is that marketing your travel business also doesn’t need to be as difficult as you may have initially suspected. Here are the top four quick continue reading →

Getting a business off the ground requires a firm take-charge attitude. If you don’t steer it decisively in the right direction, no one else will. But you can’t maintain that level of control indefinitely, because handling the regular operations of a growing business is arduous and relentless work. Sooner or later, you need to find a way to delegate some of the workload. The more responsibilities you maintain, the harder it will be to pursue your overall business goals, let alone maintain a work/life balance. There are only so many hours in a day. Now, any business owner will tell continue reading →

So, your business is interested in creating a mobile app? It’s no surprise. Creating an app is one of the best things you can do for your business, so nearly every business has one! Unfortunately, just having an app isn’t enough. Nobody will download it if they don’t know it exists! If you’re just getting started trying to advertise your app, make sure you start with these four marketing tips that are perfect for apps of all types. Social Media One of the very best ways to market your app, or any other kind of product or service for that continue reading →

You’ve certainly heard of the cloud. Even if you haven’t, you’ve been using it for years. It’s what enables you to access information on the internet that is stored on servers all over the world. The cloud is expanding, enabling us to do more with the power of the internet than ever before. Businesses are finding it easy to keep up with compliance using cloud-based software and companies are able to store massive amounts of information without having to house a huge server in the building. We all have a basic understanding of the cloud, but you probably don’t know continue reading →

Top 10 Call to Action Examples The call-to-action (CTA) is a basic element of all marketing efforts because that’s what gets the attention of your audience to take action. There are multiple examples of effective calls-to-action as well as ineffective ones on the internet. But, once you imbibe the good elements, it’s easy to eliminate the odd parts that won’t work at all. Have you ever wondered why you seem to subscribe to few businesses over others, one thing for sure is that you are interested in the subject but the most important part is, these businesses were successful in continue reading →

Progressive web apps (PWAs) are poised to topple their native app, soon-to-be predecessors from their throne atop the best mobile app development strategies pyramid. In other words, move over native apps, your younger and better-looking sibling is taking over. That said, don’t start pulling your hair out if your business has already invested in the development of a native mobile app. Your money hasn’t gone to waste. There’s still significant value to gain from having a downloadable native app. Mobile apps, no matter the breed, are going to enter a hybrid period where consumers expect both a native app experience continue reading →

Blogging is a great way to create content that will bring traffic to your website, and start selling online. As a small business, you’ve got a lot of competition out there. With these blogging tips though, you can stand out from the crowd and show your readers why they should buy with you. Blog Regularly The first thing you’ll need to do is decide how often you’re going to blog. Can you do it daily? Weekly? Bi-weekly? Now’s not the time to make lofty goals that you can’t possibly reach. Be honest with yourself about how much time you have continue reading →

Venturing into e-commerce for the first time? You need to be putting your customers first – but with an online store, it involves some different techniques to physical retailers. Here are just five ways to ensure your customers are enjoying your online store, spurring them to return in the future. Have an engaging design Potential customers won’t stick around for very long if your store’s design isn’t appealing. It’s important to consider the current trends of web design and where others in the market succeed in their appearance; flat design, minimalism and cleanliness are key when it comes to websites continue reading →