In this blog post, we're going to talk about the six steps of the science of branding. There's a misconception that branding is basically an aesthetic exercise, that it's based on the emotional, the qualitative, and that it's an inexact process. When actually, branding really sits at the intersection of science and art. The art of it is in design, it's emotional and the feelings, the gut, the variable, the qualitative. The science is the practical part, the cerebral, the...

Today I'm going to share with you five reasons why you need to start developing content. Now, for any personal brand, small business, entrepreneur, the most important thing is attraction. How are you going to get clients, customers, and a tribe to you? How are you going to attract them to your goods and services and what you have to offer them? After that, how are you going to retain them? How are you going to make sure that they...

What we're going to talk about today in branding and design is what makes you be you. Now what I mean by that is what's your story? What's your narrative? What's the way that your customers, consumers, or clients can really connect with you as a person because we all know it's all about connection. We're all inundated and we use jargon like "360 campaigns" and "take things to the next level" and "making something world-class" or "surprising and delighting...