Five Online Advertising Strategies That Can Keep Your Company Growing


Savvy business owners should never settle for a lackluster advertising campaign. Instead, you should work on making your marketing efforts as excellent and effective as possible. To increase the likelihood that your advertising work will yield impressive outcomes, consider using some or all of the tips and techniques outlined below:

  1. Optimize Your Content. 

One of the best ways to keep your company on the road to growth is by optimizing your content. This strategy is important because it will help ensure that the content you produce is engaging, intriguing, entertaining, and information-rich. When you consistently produce this type of dynamic content, your audience is more likely to share what you have with individuals in their target audience. Once this happens, you can count on expanding your sphere of influence. Sales will typically increase as well. 

Note that there are many strategies you can implement to optimize your content. As noted by the Content Marketing Institute, using incredible visuals such as infographics is a wonderful way to take your content to a new level. Another strategy that has worked wonders for other business owners is the use of professional video production services. A third strategy to consider is making content scannable through strategies such as writing short paragraphs, including compelling calls to action, and utilizing textual elements such as subheaders and numbered lists.

  1. Make Your Website More Shopper Friendly.

In addition to developing dynamic content, make sure that you tap into the power of making your website more shopper-friendly. This strategy is empowering because it will increase the likelihood that people will buy based on the functionality and aesthetic appeal of your product pages and other site components. One strategy you can use to ensure that people can easily shop on your site is the inclusion of an online shopping cart. Consider using a WebDev Guide for more information on how to develop your website in a manner that is conducive to conversion optimization.

  1. Implement Social Media Optimization (SMO) Strategies.

Another strategy you should consider implementing to keep your company growing is implementing social media optimization (SMO) strategies. These strategies are empowering because they enable business owners to share their brand in a more conversational, casual way than some of the traditional marketing methods would permit. One type of SMO strategy you might find effective is Twitter marketing. Strategies like Twitter polls would help the business owner ask the audience-specific, brand-related questions and receive answers from them. The answers received can function as research through which the brand owner attains a clearer understanding of how products should be made and marketed. 

  1. Encourage Satisfied Clients To Leave Online Reviews. 

Another strategy you can implement to keep your company growing is encouraging satisfied clients to leave online reviews. As noted in Search Engine Land, 88% of consumers trust online reviews as much as they would a personal recommendation. Thus when your consumers consistently leave glowing reviews about your brand, you develop a positive business image that can prove effective in drawing more business to your company. 

  1. Utilize Email Marketing Strategies.

One final technique that can really push your organization forward is the use of email marketing strategies. This online advertising technique provides you with a medium through which you can offer clients constant updates regarding sales, new product launches, and any other information that is relevant to your brand. You can also use email marketing as a springboard for dynamic dialogues by empowering your audience to fill out questionnaires or customer feedback surveys in which they express their views regarding the efficacy of your services and/or value of your products. 

Conclusion

Once you realize that online advertising is an effective means through which to build your brand, it’s time to put together a strategic plan. Use some or all of the strategies outlined above to ensure that you can keep your company growing!

 

Top 21 Essential Online Tools & Apps for Digital Marketers 


Today, it is not enough to be just a good marketer to satisfy all the needs of a client or your own brand. Our world requires us to be quick, mobile, and fast.

The digital landscape is changing rapidly, so we decided to make a small selection of essential tools for digital marketers. An online marketer can have many different responsibilities, from launching ads to posting photos on Instagram. There are separate tools for each task.

At the same time, the number of information increases as a snowball, and one person can not track the activity of visitors to the site, their interests, and analyze the market competitors at the same time. How can you keep up with everything?

Without proper planning, it is impossible to create a successful advertising campaign. So, let’s start with the tools that a digital marketer needs for research. 

Classical tools for digital marketers

Google Trends lets you see the latest trends, data, and visualizations to know what is going on now. Simply go to the website and enter the keyword or industry name you’re interested in, click “Enter”, and you will get all the information you need. 

Google Keyword Scheduler is a feature in Google Adwords that can be found on the Tools tab. It’s similar to Google Trends, but it gives you actual data that you can work with.

Ahrefs – some experts call this tool one of the best SEO and SEM on the market. You can find out where your competitors get their traffic from, how they are evaluated by certain keywords in Google search, how many backlinks and who exactly refers to their website, and much more. For example, you can set “Alerts” and get notifications every time a site occupies a keyword or gets a link somewhere on the Internet.

If your company is engaged in mobile applications, you may be interested in the Appannie tool. It is a good service for keeping track of competitors in almost every app store. It shows you how a specific keyword ranks your app in Google Play and Apple Store. It shows you everything in real-time, so you can test another text, and see what works best for you.

Buzzsumo is a tool for working with content that each digital marketer needs. It analyzes specific topics or competitors that you set and tell you which content is best suited for the successful promotion of your product or services. In addition, you can see who tweeted the content.

Facebook Audience Insights is one of the most interesting and undeservedly undervalued tools that exist today. Facebook has one of the best targeting advertising systems ever built, so it can boast tons of data for marketers. If you learn how to use this tool, it will make your work much easier. It is really easy to use and can help you more effectively plan your Facebook Ads campaign.

Another essential tool is Linksmanagement.com – a useful service for every digital marketer. It helps find blogs for publishing content. All sites are strictly checked and meet certain requirements. Linksmanagement.com ensures traffic to your site. It has a huge selection of pages for publication of posts. Sites are strictly selected. Linksmanagement.com has a quality control system and 10 filters to choose relevant publishers. 

Analytical tools for digital marketers 

If you don’t already have Google Analytics, please postpone reading this material and urgently install it on your website.

GA-MASTER is a free service that will check all your Google Analytics account settings and show you where you made a mistake.

Facebook is confidently becoming a single marketing platform. Many experts consider Facebook Analytics for Apps one of the most powerful analytical applications. Using it, you get all the information about users: demographics, interests, and any other segmentation.

Google Tag Manager is a free tool from Google that allows you to embed and manage your analytics and remarketing tags. It helps to solve other tasks for which you need to make changes to the site code.

Email marketing tools for digital marketers

Email marketing is one of the most effective and accessible channels in Digital. Below are some tools that can be useful to the marketer when creating newsletters.

Buzzstream is one of the most interesting tools for researching the opinion of the target audience, communicating with it individually and effectively, and managing your relationship with it. 

Pitchbox is a platform for finding and building relationships with your audience that helps you connect with bloggers and influential people in your niche. Sales and marketing are expensive for startups. Pitchbox allows marketing teams to focus on the work of building relationships, as opposed to searching and entering data. 

Active Campaign is one of the best tools for email automation. By experimenting with this service, you can set up a whole customer journey from the moment of registration to send personalized emails based on their actions. 

Autopilot is another service that allows you to set up an automatic chain of emails and integrate them with mobile messages and messengers. It is a very important and effective tool for any digital marketer. 

Design tools for digital marketers

It is not the responsibility of the internet marketer to have professional knowledge of design programs. But if you know a few simple tools for visualizing ideas, it will be a very useful skill.

Canva – if you need to quickly create several visual materials for advertising on a website, Canva will help you.

Flatpack can assist you in designing a landing page template. Like the previous tool, it is not for professional designers, but for those who need to create visual materials quickly.

Marvelapp is an excellent tool for prototyping and working together on application and website layouts. It integrates with most of the popular tools that designers use and has many interesting features that make your life easier.

Piktochart is a convenient service for creating infographics and presentations. It contains thematic templates to help you create graphics and visual effects for users with no experience.

Crello is an online service for creating graphic content from Depositphotos (a platform that has quickly won the love of marketers around the world.) Crello contains a lot of free templates for any task. 

Photza photo editing service is an excellent and very users friendly tool. Just upload your image online and get a high-end edited picture within 24 hours. Fast, professional, reliable.

GIMP Editor is a lightweight open-source graphic editor, an analog of Photoshop. It is very easy to use and can help a lot working with the photo.

Conclusion 

We have described the main tools that are most popular among Digital Marketers today. All these services are convenient for the optimization of the work of the marketer

We cannot say that any tool is better or worse, each of them has pros and cons. The most important thing is to determine which applications will be most effective in your work. The usage of only one of them will not bring you serious results. So, test, try, and choose the most optimal tools. 

The lowdown of VPNs


With the coronavirus pandemic, many employees are working at home for the first time. It isn’t difficult the foresee that cybercriminals will see the surge in remote employees as an opportunity to wreak even more havoc in our lives. And most definitely, Virtual Private Networks (VPNs) will see an increase in their use.

The 101 on VPNs 

VPNs perform several basic functions to protect your privacy. They encrypt your data. They reroute your data and transmit it through a secure channel. And they hide your IP address. When you install a VPN, neither your internet service provider nor anyone else using your network can see your data. Should anyone try to access your data, they’ll get a gobbledygook of letters, numbers, and symbols for their trouble. VPNs can also make your computer appear to be in a different state or country. This not only helps you hide your metadata but can also give you access to geographically-restricted websites you otherwise might not be able to view from your actual location.

People often use VPNs for the purpose of speeding up their connections—a real boon when you’re streaming movies and other entertainment. VPNs can also offer consumers a shopping advantage. By logging in from an international IP address, they can sometimes access lower prices on certain products.

VPNs also differ in the types of software they employ to safeguard your data. Some experts argue that VPNs that use open-source software to protect your data are the safest choice. Open-source software, because it is free to anyone who agrees to follow the source’s licensing agreement, is constantly subject to testing, tweaking, and improving by an infinitely-curious world of computer programmers.

Privacy and VPNs

The whole reason people install VPNs is to improve data privacy and security. But VPNs also create a privacy risk. Here’s why. Most VPNs create some kind of log. Metadata logs can help VPN service providers optimize performance for their customers by providing bandwidth and time stamp information, for example, and making it easier for providers to troubleshoot their networks. These logs are mostly harmless. 

Traffic logs, on the other hand, decrease your privacy. They collect your browsing history, which can be sold to third parties for marketing or other more nefarious purposes. Do not—we repeat, do not—purchase a VPN that collects traffic logs. Carefully read the privacy policies of any VPN service you are considering. Look for a policy that explicitly spells out its log-keeping protocol. The best VPN service providers regularly publish transparency reports. VPN providers that are the most serious about transparency engage third-party auditors to help them identify and close any gaps in their code.