Translation Agency As A Small Business


Nowadays, starting a small business is much easier than it used. Besides, you can start an online business without having any kind of prior experience, so a translation agency will be quite easy to maintain. Here’s everything you need to know about having a translation agency as a small business.

Make a Plan

First, you will need to put together a plan that will guide you. It is a common practice to have a business plan before you actually start your business. You will need to do some market research to make sure that there is a demand for the services you want to provide (in your case, it’s translation services).

Think of who your potential customers will be and what their demands and needs are. Carefully calculate your budget in order to be aware of all the expenses you will have. You want to be sure that you know what you are doing rather than going into it completely blind.

Sort Out Translation

Next, you will need to think of the more technical and practical aspects of having a translation agency. Obviously, your primary services will include translation, but you might want to expand this a bit further too. Think of the languages you will be translating from and to as well as the types of texts you will translate.

In addition to that, you might decide to outsource the translation. In this case, use an online translation service like PickWriters to do the job for you while you find clients and promote your agency.

Form a Legal Entity

Now, you will need to form a legal entity such as an LLC. This will prevent you from being personally liable in case your agency gets sued for some reason. Alternatively, consider forming a corporation or a DBA if you don’t want to form an LLC.

Think of whether or not you want to be using a registered agent who will help you protect your privacy and stay compliant. It’s an important aspect of forming a legal entity, so keep that in mind.

Register for Taxes

It is very important that you register for taxes. Otherwise, this might get you in trouble at some point. You have to register for a variety of federal and state taxes before you will be able to open for business.

Apply for an EIN before registering for taxes. You can do this by registering (for free) through the IRS website, by email, or via fax. An EIN will greatly benefit you especially if you formed an LLC.

Set Up Accounting

The next thing you want to do is set up your accounting. First, you will need to open a business bank account and get a credit card. This is essential for protecting your personal assets. This means that if your agency issued, your home, car, and other personal assets won’t be at risk.

Second, you will need to make sure that you have your accounting sorted. This will allow you to keep a record of all the transactions including payments and expenses. You can use an accountant for this or simply do it yourself through an accounting app.

Obtain Licenses

Then, you will need to obtain all the necessary licenses and permits in order to be able to run your translation agency smoothly. If you don’t do this, you might end up with huge fines and your business can even get shut down eventually.

You will need a business license, but there might also be some local licensing requirements that apply to you. Do your research on the subject and possibly get in touch with an expert who can guide you through the process.

Get Insurance

This is not exactly a mandatory step, but it is highly recommended as most entrepreneurs decide to get business insurance. This will help you get out of unexpected and unwanted situations, so consider it.

For example, if you hire employees at some point rather than doing everything yourself, you will need to have workers compensation insurance as a requirement in some of the states. Once again, think about this carefully.

Start Acting

Lastly, you will need to start acting and launch your business. It is crucial to start promoting your translation agency early on so that you get as much exposure as possible. Think about your marketing campaign and create a plan for yourself.

The Internet is the best place to advertise your services, so digital marketing will be quite suitable for you. Establish yourself online and you will definitely have clients throughout the whole year rather than struggling with it offline.

Final Thoughts

In conclusion, by following the steps outlined in this article, you will be able to successfully start your own translation agency and maintain it as a small business. Use the advice provided here to get the most out of your company.

BIO:

Donald Fomby is a communications professional with more than five years of experience. Donald runs his own blog BestWritersOnline and is proud of his uncanny ability to explain the most complex subject in simple terms.

What’s the Deal with Unclaimed Tax Refunds?


Each year, billions of dollars go unclaimed as unfiled income tax returns. The IRS reported $1.4 billion in unclaimed refunds for 2015 alone. While that might seem like an unrealistic number, all that money came from an estimated 1.2 million taxpayers who failed to file their tax returns. Unfortunately, the IRS keeps the unclaimed refunds after three years, but if you were one of the millions of taxpayers not to file a tax return in 2018, it’s not too late to claim your tax refund in 2020.  

What is an unclaimed tax refund?

An unclaimed tax refund happens when someone fails to file a federal income tax return. It can happen for many reasons. Sometimes an unfiled tax return is caused by a death or illness of the taxpayer, or through a lack of understanding or experience with the tax return process. Part-time workers might think that they are not eligible for a tax return because they earned below a certain threshold. While that might be the case, it’s better to double-check with the IRS whether or not a tax return is required for the year. If you are unsure, you can use the Minimum Income Requirements to determine if you need to file a tax return this year. 


Unclaimed refunds can also come in the form of mailed checks that may not reach the intended taxpayer. Most of these errors are caused by typos on the filed tax return or a change of address since the return was received. Incorrect bank information on the filed tax return can also cause canceled direct deposits. In either of these cases, you can call the IRS to have your address or bank information updated.

How can you get your unclaimed tax refund? 

The IRS allows up to three years to file a return on any unclaimed tax refunds. But since it’s not the responsibility of the IRS to find your unclaimed tax refund, you will have to file your tax return to claim it. First, you need to locate all of your necessary documents for the year in question. That could include W-2s, 1099s,1098s, receipts, or bank statements. If you have lost any critical forms, you can request copies from the IRS using a 4506-T form. Waiting for the forms might take extra time, but it’s better than trying to file your tax return with incomplete or incorrect information.

No matter how you are preparing your taxes, either on a mail-in form or electronically, you will have to find the correct tax return form for the year you need to file. If you are using a software program to prepare your taxes, you can typically find the correct forms online. However, if you want to file taxes traditionally, you will have to use a 1040 Form for the given year. From there, you can fill out your tax return as you normally would. If you prepared your taxes electronically, you will have to print them out and mail them to the IRS, since they only accept late returns in paper form. If you don’t want to mail your tax return, you can hand-deliver them to your nearest IRS office

Since you are filing back taxes for a year you missed, you could face a penalty and interest for the taxes you owed. If you did submit your taxes previously but didn’t pay any taxes owed, you will still have to pay fees and interest. Your fee could be as high as .25% of your tax bill for every month it was late. If you filed your return before the due date that year, the percentage could be less. On the other hand, if you didn’t owe any more taxes to the IRS and will be getting a refund, you will have no penalties or interest to pay. 

How long does it take to receive your unclaimed tax refund? 

If you opted to get your refund check mailed to you, it could take up to 2 months. If you are in a hurry to get your unclaimed tax refund, consider having it directly deposited into a checking account without fees. Not only will this speed up the payment process of your tax refund by a few weeks, but you won’t have to deal with maintenance or overdraft fees when you go to spend your refund. Plus, you don’t have to worry about a refund check getting lost in the mail or delivered to the wrong address. 

Even though filing back taxes means extra work at tax time, it can mean a big refund check. By failing to file a tax return each year, you risk harsh penalties, compounding interest, audits, and even prosecution. The simplest way to avoid trouble with the IRS is to submit your tax return on time. It will save you a lot of time, money, and stress in the years to come.

Designing a Powerful And Effective Content Remarketing Plan


Designing a Powerful And Effective Content Remarketing Plan
In the past few years, content marketing has moved from an unproven marketing idea to becoming the center of many digital marketing strategies. Content marketers use blog posts, whitepapers, videos, and a variety of other content to build trust, create engagement, establish authority, and create leads. When content marketing is successful, the return on investment is great. However, in spite of these efforts, not every initial point of contact leads to a conversion. When that happens, content remarketing can improve on that ROI significantly.

What is Content Remarketing?
Not every person who consumes your content will be converted into a lead. Some will simply visit your site, but for whatever reason fail to answer your call to action. With content remarketing, you retarget these potential leads with relevant advertising. The idea is based on the concept of behavioral marketing where customers are based on actions they have previously taken online. Content remarketing is a valuable tool that you can use to impress customers you may not have reached on the first point of content. Here are some of the benefits of remarketing:

Boost awareness of your brand among members of your target audience.
Increase the power of your marketing budget.
Improve your ability to target audience members who have already shown an interest in your products.
Boost the conversion power of your content and landing pages.

What Does Content Remarketing Look Like?
How does content remarketing appear to your audience? Imagine that you search the internet for a specific type of jewelry. Later, you see advertisements for that exact jewelry on your social media feed, or as a banner ad on a different website. You might also see ads in the video content you watch. In many cases, these are created with the specific purpose of bringing you back to the site you visited earlier so that you can continue the conversion process.

How Does Content Remarketing Work?
Content remarketing allows you to boost engagement, and helps you get the most out of your content. It reminds users of your products, and motivates them to continue down the path to conversion. You reach out to them via social media, email marketing, PPC advertising, all based on their previous behavior when consuming your content.

Here are the steps involved in content remarketing:
A potential lead visits your website and reads/watches your content.
Your site uses a tracking cookie on that prospect’s browser session.
The potential customer exits your website before they convert.
The cookie remains active as the prospective customer surfs the internet, and displays ads promoting your company, its products, and services.
Ideally, the customer is drawn back to your site to complete the purchasing process.

Each time you retarget a potential customer with advertisements that have been specifically created for their interests, you create a new opportunity to improve the impression you have made. Even better, if you have a potential customer who is a bit ‘on the fence’ about making a purchase, remarketing can push them to go ahead and convert. You can also reach customers who were very close to converting previously.

Creating Remarketing Content
You can use remarketing as a means to drive customers back to existing landing pages or product pages. You may also redirect them to new or existing content. This, in particular, allows you to either make use of old content, or leverage new content. You can then add a conversion magnet or call to action to the bottom of that content to help drive your audience closer to converting.

Of course, if you are going to use content as part of your remarketing strategy, it’s going to have to be particularly powerful to be effective. Try some of the following tools to ensure your renewed content efforts are successful:
Canva: For adding great visuals to your content without graphic design expertise.
Wow Grade: A professional source of content writing and editing assistance.
Yoast: The ultimate in SEO and other content tools for your WordPress Site.
Hemingway: A great source for ensuring that your writing is reader friendly.
Studicus: Copywriting and editing assistance.

Your Content Remarketing Plan: Choosing Your Platforms
The first step in creating your remarketing plan is to select the platforms for your targeted advertising. Chances are, you’ll be using Google or Facebook as the base of your remarketing plan. This means you can retarget your audience through:
Gmail
YouTube
Android Apps
Search Results Advertisements
Display Network
Social Media

Clarifying Your Remarketing Goals
When you create your remarketing plan, you can focus your effort on one of three types of campaign:

Cart Abandonment Campaigns
In these campaigns, you use remarketing to reach out to customers who have abandoned the checkout process. Ideally, you will be able to attract them back to your site to continue with their purchase. Here, the tracking cookie can be placed on the checkout page. Later, the user will see advertising based on the purchase they almost made.

Content Retargeting Campaigns
When a potential customer visits a specific page on your site, you can use retargeting to direct them to additional content that could be interesting to them. For example, if they visit one of your product pages, you could use an advertisement to send them to a page that contains a product demonstration video.

Lead Renewal Campaigns
When a customer visits your landing page, but fails to convert, you can use retargeting to renew that potential lead with advertising that focuses on continuing to build confidence and trust.”

Edna Betters, a content marketing advisor at Trust my Paper says, “Once you know the type of campaign you plan on launching, you know what you want your end results to be. When enough customers take the desired action, you know that you have reached your goal.

At this point, you can also choose the pages on your site that will use remarketing cookies. Create the marketing, ad content. Build the pages to which you will direct your retargeted customers.

Understanding The Remarketing Process
If you have a Google Ads account, you can use remarketing. Fortunately, Google does an excellent job of making it relatively easy to create a remarketing campaign. You’ll find plenty of resources, and other information online to help you get started. Here is a great remarketing setup article written by Google. This comprehensive content will walk you through the technical steps of setting things up.

Another option for retargeting is using Facebook Pixel. You do this by installing Facebook Pixel, creating the pixel, and installing it on your site. You can then use this to target audiences on Facebook based on pages they visit on your site. You can also use Facebook tools to create custom audiences for your remarketing campaigns.

Final Thoughts
Retargeting is an exceptionally effective way to double down on your content marketing efforts. Use it to increase the ROI on your marketing efforts, and to ensure that interested customers keep their eyes on your brand.

Author Bio:
Melanie Sovann is a blogger and editor at BestEssay.education and GrabMyEssay. She is passionate about teaching small business owners effective marketing techniques that can be applied on a lean budget. In her spare time, she enjoys playing golf and traveling.