Now, I work with a lot of clients who are desperate to get into content marketing. They may leverage traditional advertising for their businesses, but they know that content marketing is an important part of that mix and they want to do it. They see the value in it. It’s been proven. They want it, they need it, but they don’t have the time and they don’t have the people, and a lot of times they don’t have the expertise or the knowledge or the resources in order to do what it takes to produce content and to publish it on a calendar very regularly, which is what it takes to actually be successful with content marketing. Now, a lot of you who are watching today, entrepreneurs, creative professionals, probably use content marketing for your own businesses, right?
You probably do Instagram and Facebook and you do Twitter and you produce videos or you do writing and you do blog posts. You use the content for your business and you have skills in order to do that. You may have audio editing skills or you may have video editing skills. You have writing skills. You have design and thumbnail and graphic and infographic producing skills. You use those skills for your business and they benefit your business, or if you don’t, you’re probably working on doing it. There’s a number of different ways you can go about this. If you have a larger agency or a group of people that you work within your business, you can become or offer a full suite, a full-service content marketing services to clients, small and medium-sized businesses. For example, this e-Signature company providers high-quality create video content to its users through their blog.
You can develop a content strategy, content plans, content calendars. You can actually develop the content itself and publish it for the company. Very full-service offering. But here’s the thing, if you have content marketing skills around a particular niche, you can also use that as a key to unlock, to begin a relationship with a client business to help them in the places where they need help, where they don’t have that particular skill or that particular expertise, that internal knowledge in order to produce the content they so desperately want to do.
This is a way in the door, it’s a foot in the door that you can use by taking your content marketing skills, whatever those skills may be, and marketing them and proposing them and pitching them to small to medium-sized businesses to help them produce their content. Now, here’s the thing, you don’t have to be a full-service content marketing agency and check out this link in order to engage with companies and make money at doing content marketing and leveraging those skills that you have around content marketing to help these companies and to make money. You can approach or pitch companies to say, “I’d gladly do your podcast editing. I’d gladly do your video editing. I’d gladly post all of your content on a regular calendar onto Twitter or Facebook or whatever that is.”
You can kind of carve off an aspect of what they need around content marketing that they don’t know how to do or don’t have the time or resources to do and make that a part of your business. It’s a great business opportunity. I’m seeing it out there everywhere with clients that I’m coming into contact with. They don’t have the time, the resources, the people, the knowledge to do content marketing, and they are hungry and desperate to do it. If you can use that desperation that they have in order to get your foot in the door, even if it’s to offer a particular skill that you have to help them out, they will be very receptive to that message.