Why Content Marketing Keeps on Giving

Content marketing, it's the gift that keeps on giving. So content marketing, why is it the gift that keeps on giving? Well, it is because it keeps generating views for you as a business. Let me explain what I mean here. If you create a really nice video on YouTube, or maybe you create a nice piece of content on your website, maybe it's a blog post or maybe it's a nice page that you've designed on your website. If...

Marketing For Retail Stores During Social Distancing – 3 Tips

Today we're going to cover three tips on how to market your retail store in the era of social distancing. 1: Make sure that you're communicating with your customers. One of the most important things you can do is let them know that you are planning on surviving this time and you are going to open your doors again. You've got to make sure that they know what your hours are. If you are still able to be open, maybe...

Five Small Business Marketing Tactics to Try In 2020 Marketing

The first thing we're going to talk about is your content strategy. So when we're talking about content, you've got to remember that Google is constantly changing their algorithm. They're changing everything about it, how it shows up in the search engine results page, what pages are ranking, why they're ranking and who sees them. So if you've been using an old outdated content strategy, you've been doing the same thing you've been doing for years, now is the time...

The Hard Truth about Running a Small Business

There's just nothing like the thrill of taking a product or service that you've come up with, create on your own and then getting it out to market, watching it sell and get used and make a difference in people's lives, of those people who are using it. There is a financial realm of challenges. There's a social realm of challenges and then there's a mental and emotional realm of challenges and so I'll just kind of touch on some...

Four Tips for Small Business Automation

Today we'll give you four basic tips for small business automation. 1: Embrace technology. Most small businesses wait way too long to implement automation systems. If you're feeling the weight of daily tasks slowing you down, it's well past time to invest money in small business technology and software. Otherwise, you're trying to save money by losing productivity and that equation never works out in your favor. Also, ensure that you invest time on the front end to set up...