How to promote your small business on Twitter: You’re a small business. Whether you have a storefront, a website, or you’re totally mobile, you understand the value of connecting with your customers online. That’s why you’re on Twitter. You’re starting to find your voice, you’re tweeting about your business, and you’re building deeper connections with your followers; but what about all the people who haven’t heard about you yet and would probably love your business?
Twitter introduced promoted products feature for advertising. There are 2 types of promoted products on Twitter for small businesses. Promoted accounts and promoted tweets. With promoted accounts, Twitter looks at your current followers and then searches for people with similar interests. When it finds a match, Twitter recommends you in the Who to Follow section. You’ll gain new followers who can spread the word about your business. With promoted tweets, Twitter constantly monitors your engagement and automatically promotes your best tweets.
That’s why promoted tweets and accounts aren’t like traditional ads. You don’t write anything new. Twitter simply puts your best tweets in front of more of the right people at the right time. You only pay when someone follows your account or engages with your promoted tweet. You never pay for simply showing up on someone’s page. You determine the limit of how much you want to spend per day and how much you want to spend per new follower or engagement, so there are never any surprises. You can also decided where, geographically, you want your content to be promoted, which is a great way to discover local connections. You’ll be promoted both on the web and on mobile, so you can even reach potential customers on the go.
Whether your business is dog-walking, karate classes, or a fashion blog, Twitter can help you reach the right people at the right time. Promoted products on Twitter: It’s a piece of cake.