The majority of people love to travel, which is why you may think that travel marketers have it easy.
Well, the truth is that the opposite is the reality, because the travel industry competition is stiff and fierce. That’s not to mention that things fluctuate greatly between seasons and between destinations, which complicates things even further.
But even with the travel industry expected to grow even further and competition getting even more fierce, the truth is that marketing your travel business also doesn’t need to be as difficult as you may have initially suspected.
Here are the top four quick tips for travel marketing:
1 – Summer and Winter Are Your Seasons
These are the seasons when people are the most likely to book for travel, with a nearly 30% increase in travel searches during this time. Specifically, December, January, July, and August are the top four months of the year when people are booking the most flights and hotel rooms.
Therefore, these are the months of the year when you will want to be focusing your marketing efforts the most intensely.
2 – Bid Lower During Those Months
While you may think that you should bid higher during those months when people are going to be booking far more flights and hotel rooms, the truth is that’s the exact same strategy that most if not all of your competition is going to be using as well. Instead, bidding your prices just a hair lower can be the best strategy to stand out more and gain you more sales. Just don’t bid too low, because you still want your business to turn out a profit.
3 – Be Informative
It may be a good idea to be informative and to go as far as to start a blog about travel tips and advice. That way, people may find out about your travel agency or business through your blog first. Just make sure that your blog truly is informative and educational. Beyond generic subjects like ‘top travel tips for beginners,’ you can get more serious and specific with subjects such as visa application rules by country or the best hotels by city.
4 – Be Visual
A major mistake that travel agencies make these days is that when marketing, around two thirds of all advertisements are just dull text ads.
When people are traveling or planning to travel, they don’t just want to read or hear about the destinations. They want to actually see those destinations. That’s exactly why images and videos need to dominate your websites, mobile apps, and advertisements all at the same time in order to make them significantly more captivating.
Travel Marketing Tips
All in all, these are the top four travel marketing tips that you will be unwise to ignore: marketing the most aggressively during the summer and winter, bid lower if possible) to stand out more, be informative and educational in your website, and be visual in your advertisements.