Three Ways to Improve Sales

improve sales
Three Ways to Improve Sales

Hi Suraj is here. A lot of my clients want to know how to improve sales, how to increase the amount of money they’re making obviously. I routinely tell them there are only three ways, three big picture ways, to increase sales.

1. The first one is the most common which is more customers. How do I get more customers? People hire sales people to go out and generate more customers. They do web marketing, they do mailings, they advertise and so forth in hopes they can bring in more customers.
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Think Strategically For Business Success

Think Strategically For Business Success
Think Strategically
Hi reader’s Suraj here, with a chess piece in my hand, it’s a king. The chess piece reminds me of how important it is for us to have a strategy in how we run our business. I like to play chess and I always look for opportunities to do it, but you know, every time I ask somebody “Would you like me to play me a game of chess,” the answer’s almost always the same, “No thanks, I don’t really care to play chess,” and I go “Why is that?” They say “You know, you have to think too much,” and I think that’s a crazy answer for someone to give me “I have to think too much,” to play a game of chess. Maybe it’s not your favorite hobby overall, but there’ve been some studies done that say people who play chess a lot are much more strategic, may think through opportunities, may think through risks far better than an average person does. (more…)

5 Secrets to Making Your Business New Year’s Resolutions Stick

Cloudbooks
5 Secrets to Making Your Business New Year’s Resolutions Stick

Hi, this is Suraj, and here are 5 secrets to making your business New Year’s resolution stick.
It’s so incredibly important to take time at the end of the year for reflection, and reorganization, in order to make your business continue being successful for the new year.

Don’t just meander into the new year. Launch into it with gusto, and purpose. To start off your new year with a bang, here are 5 preparation techniques you have to master.

The first one is to extract lessons from last year:- Look over your last year. What were your biggest wins, and your biggest loses? What made those wins or losses happen? How could you replicate them in the new year?
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Stop Hiring and Start Auditioning to Find the Best Candidate

Stop Hiring and Start Auditioning to Find the Best Candidate
hiring

Hi reader’s. I want to give you one other idea on hiring. Quit hiring. Start auditioning. Now bear with me for a minute and think about this. Wouldn’t it be great if you had a business where everybody wanted to work for you? They were just lined up outside and when you had a new job available, people were standing in line to audition for the opportunity. You got to watch them all do their things and then choose the best one. That’d be super wouldn’t it? To saying, “Hey Suraj. I had to hire people. I’ve put ads out there. I get some resumes. I look through the resumes. I choose to do some interviews with some people and I end up selecting what I think is the best one.
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Recordkeeping Tips for Small Business

Recordkeeping Tips for Small Business
Recordkeeping

I wanted to give you some tips on recordkeeping. Whether you’ve got a brand new business or you’ve got a business that’s been around for a while, it’s always good to revisit what do I need to do. What recordkeeping requirements are there for me? So much stuff is provided to us through our banking relationships, and credit cards, and so forth. Actually tracking receipts is something unfortunately we have to deal with yet.
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Understanding Due Diligence An Integral Part of Selling Your Business

Understanding Due Diligence An Integral Part of Selling Your Business
Understanding Due Diligence

Hi Suraj here and you must be doing well, today I want to discuss over the Understanding Due Diligence- an Integral Part of Selling Your Business. You know when you’re looking at selling a business, one of the things that you’re going to have to do down the road is go through a due diligence process. We find that buyer out there and they sign a letter of intent, or maybe they even get to a purchase agreement, but there’s going to be contingencies in those documents saying that “The only way I’m going to close this transaction is if I successfully go through the due diligence process.”
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What Do your Customers Want

What Do your Customers Want
customer

I wanted to share with you a thought about who decides whether or not your business succeeds. Is it you? Is it your employees? Is it the product or service that you provide? It’s really not any of those. They all contribute, but ultimately, success in your business is determined by your customers, as to whether or not you’ve served them in a way that they want to keep coming back.

Your customer decides whether your value proposition or whatever it is that you’re providing is going to be worthwhile or not. It’s important for you to measure, to understand, to learn, to find out what’s most important to your customer. If you can’t answer that question, then there’s no way that you’re going to succeed long term. Your competitors will beat you at some point.

It’s vital to understand what that customer wants, and so I encourage you to take the opportunity to start thinking about it from the customer’s side of the table not yours. Too often we’re very proud of what we do, our service, our product, or whatever our offering is, our employees, our team, our building, whatever it is, but none of that matters. It only matters if the customer is getting served in a way that they want to come back and do business with you over and over. Find out what the customer thinks, not what you think, and then make sure that you position yourself to provide them, to meet their expectations.